How to shop clothing essentials from authentic brands

What is an authentic lifestyle? –

Hi there, Debora here again. I am back to talk a little bit about clothing essentials. Most importantly, how to shop clothing essentials from authentic clothing brands. But to get there, let’s see how this topic came up in the first place. It’s been a while since we started the blog and inevitably we knew the question would come up from one of you. “Right there on your home page, what do mean by authentic lifestyle, lifestyle brand, clothing essentials, and so on – too many terms?”

Of course, this post is not an essay or research about lifestyle. However, it is a good time to through some ideas about these terms because our one-stop shop business depends on this concept.

Keep in mind that what comes next is based strictly on empirical observations. But it helps to understand a bit more about what an authentic lifestyle is and how it relates to authentic clothing and fashion.

Back to authentic lifestyles. Authenticity is key in everything we do. People create associations based on their experiences where they live – streets, buildings, history.

We refine and expand these associations based on relationships with our family, friends, coworkers, the celebrities and influencers we follow on social media, and brands we like.

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Affiliate Disclosure

As always and before continuing reading, we want to remind you that we have included links on this post and we will earn an affiliate commission in case you click on the link and make a purchase. Please review our Affiliate Disclosure page before making any purchase.

authentic lifestyles

What is an authentic brand? And What is a Lifestyle Brand?

In today’s world, brands have become more important than ever before. They help us identify who we are, what we believe in, and what we stand for. Brands are everywhere. From clothing to cars, food to furniture, and even toothpaste, there are many different types of brands that people use every day.

A Brand is all about being authentic. For example, an authentic place is essentially anchored in its local history and culture. This is the backbone of its brand.

On the other hand, corporations give as much importance to their brands as they care about the products they sell. A brand is an invaluable asset. To keep the brand alive, successful corporations don’t focus just on products. Their brands seek to inspire, guide and motivate people. They focus on authenticity intending to create products that may contribute to a consumer’s way of life. That means, influencing their lifestyles.

Connecting authentic lifestyles to lifestyle brands 

A lifestyle brand is one that represents something bigger than just yourself. It’s a brand that stands for something larger than just your personal interests. It’s an identity that reflects your values, beliefs, and personality.

Therefore, lifestyle is how people use these associations to express themselves, their interests, opinions, and culture. At the end of the day, authentic people use these associations and their creativity to create an authentic lifestyle. This is their authentic brand.

Why should you buy authentic clothing? Are Clothing Essentials authentic?

“Clothes create a wordless means of communication that we all understand,” Katherine Hamnett, a top British fashion designer.

What are Clothing Essentials?

We all want to look stylish, but everyone has a different budget and preference. In this blog, we will explore authentic clothing brands for both men and women that are good places to start building your wardrobe. Many of these brands also have the cutting-edge fashion pieces of today!

As a matter of a fact, there are certain items of clothing that every person should have in their closet. Some of these items will be essentials for both men and women, while others will be essentials for just women or just men. Below are the different types of clothing you will want to consider at some point during your wardrobe growth.

Of course everyone has their interests, and clothing is a very personal thing to people. Some people can’t imagine going a day without wearing something new, while others don’t see it as an important part of their lives. 

However, everyone relies on clothing. You wear it every day, so thinking about your different options for the pieces you will be wearing is an important task. There are some essentials that everyone can benefit from no matter what your fashion style or budget looks like.

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authentic lifestyle products and global lifestyle brand

authentic clothing brands and fashion

Since looking stylish can be expensive, let’s talk about lifestyle and authentic clothing brands first. A lifestyle brand it’s built around a life well-lived. It adapts to you and your needs. There are thousands of clothing brands out there, but only a handful of them are truly authentic. What makes a brand authentic?

Authenticity is something that has become increasingly important in today’s society. Brands that are perceived to be authentic tend to enjoy higher levels of trust from consumers. Authentic brands also tend to offer better customer service and superior quality products.

Therefore, to be considered authentic, a brand should have a strong connection with its customers. This means that they should listen to their customers’ feedback and respond accordingly. In addition, they should also provide excellent customer service and deliver high-quality products.

With this in mind, we need to recognize that there are so many great lifestyle brands that you can also shop online. So it would be unfair to limit the best ones to 5 or 10. For the time being, I’m going to commit to revisiting this post from time to time to expand the list below. In fact, we can even create subcategories to facilitate your reading.

There are a lot of clothing brands out there and it’s easy to get overwhelmed and confused. These are some of my favourites that I wear all the time or wish I could wear all the time. You can’t go wrong with these.

Let’s get started.

Our selection of Clothing Essentials from Authentic Clothing Brands

Calvin Klein

Firstly, there is Calvin Klein – a global lifestyle brand that exemplifies bold, progressive details and a seductive, and aesthetic. The label seeks to thrill and inspire customers. Its collection include apparel and accessories that use provocative imagery and striking designs to ignite the human senses.

Fossil Canada

Secondly, we want to showcase Fossil – an American watch and lifestyle company creatively rooted in authentic, vintage and classic design. Its collection includes signature watches, wearables, leather accessories and other products. Their goal is to create high-quality designs that preserve the best of the past while updating it for today.

La Senza

Thirdly, La Senza – is the global destination for the hottest fashion lingerie at an incredible value. Its goal is to empower women to feel sexy and confident every day. On our Clothing & Fashion page, you can find bras, panties, lingerie, loungewear & pyjamas.

Guess Factory Canada

Guess Factory offers iconic fashion and accessories for women and men and must-shop prices. The company is designed for trendy young adults who want to remain stylish while saving money on everyday clothing purchases.

Guess Canada

Since it was opened, Guess has become a symbol of a young, sexy, and adventurous lifestyle. It has become a truly global name for women, men, and children. The American clothing line extends far beyond the denim apparel. They have become famous for, and now includes dresses, tops, swimwear, shoes, accessories, and other must-have items.


Vans is a leading global footwear, apparel and accessory brand with a growing operational footprint of offices, distribution centers and retail stores.

Puma Canada

Last but not least, Puma – has been at the forefront of innovative training and running gear for decades. Customers can enjoy being better, faster, and bolder after sporting stylish and comfortable athletic clothing.

Best places for shopping Clothing Essentials in Edmonton

According to Shopping-Canada, there are 79 malls, shopping centres, and outlets in Edmonton. You can get more information about their opening hours and locations

If you are interested in learning more about Edmonton shopping centres’ activities and attractions, take a look at this list prepared by Tripadvisor.

For now, let’s look at this reduced list of where to find those authentic brands for clothing essentials:

Kingsway Mall

Kingsway Mall is located at 109 Street NW and Kingsway Avenue NW, Edmonton, AB – T5G 3A6. It has about 171 brand-name stores, among them FOSSIL and La Senza where you can shop essentials clothing or lifestyle brand items.

Southgate Centre

Southgate Centre is located at 5015 – 111 Street NW, Edmonton, AB – T6H 4M6. It contains 162 stores (including FOSSIL and La Senza), restaurants, and services.

authentic lifestyle products and global lifestyle brand

Edmonton City Centre

Edmonton City Centre is located at 10025 102A Avenue, Edmonton, AB – T5J 2Z2. It contains 137 stores, restaurants, and services.

Londonderry Mall

Londonderry Mall is located at 1 Londonderry Mall NW (137th Avenue & 66th Street), AB – T5C 3C8. It contains 137 stores, restaurants, and services.

West Edmonton Mall (WEM)

WEM is located at 8882 170 St NW, Edmonton, AB T5T 4J2, but believe me, if you drive westbound, you cannot miss it.

Calgary and Edmonton concentrate most of the lifestyle brand retailers that set up shop in Alberta.

Whereas in Calgary there are 26 main streets in addition to shopping centres, retail in Edmonton has been significantly influenced by the West Edmonton Mall, which commemorated its 45 years of opening in 2021.

Retail in Edmonton can be divided into before and after the West Edmonton Mall, but we will talk about that when we get there. 

Back in the 1980s when it was built, Edmonton’s population was about half-a-million people ( it reached 1,047,003 in 2021) and then became home to the world’s largest shopping centre of that time.

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Shop Clothing Essentials and Lifestyle Brands at the West Edmonton Mall: an authentic consumer experience

West Edmonton Mall is about an authentic consumer experience. There is so much more to it than just shopping. In fact, the owners say that shopping and entertainment operate in tandem, fulfilling various consumer needs all in one place. Those who live in Edmonton may think otherwise, but people visiting can even make a weekend out of it.

Every time I go there I’m not able to see everything as if there is always more to do. So, my suggestion is this: if you live in Edmonton and think has seen it all, do your clothing essentials online shopping and look around again. 

There is always something new going on at WEM. If you are not from here, do your online shopping and try to stay at the Fantasyland Hotel right at the mall for an authentic weekend experience!

Check our website regularly for more posts like this one and the Clothing & Fashion page for shopping authentic lifestyle products.

Remember, we are always here to help you out via our Contact page.


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